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[For Semrush] Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed, so I decided to gather all the best practices I apply for my clients in order to boost their ROI.

These advices may change according to the retargeting platform you use.

A. Segmentation

  1. Geotargeting

When your services are located on a specific territory or your website is only available in one language, you should target as a consequence only the regions, countries or cities concerned.

Otherwise, if you own a multilingual website, I advise to create different campaigns and set up the geotargeting for each accordingly.

Moreover, you can be helped by Google Analytics to know which areas you should exclude or not, according to where come from your main visitors.

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Je suis un blogueur passionné par le marketing digital et le domaine IT. Après avoir travaillé dans le E-commerce et le Cloud computing, je mets à présent mes compétences au service d’une compagnie de retargeting. J’effectue des missions de freelancing pour des sites qui concernent l’industrie du SaaS et du Webmarketing. Enfin, j’aide différents types d’entreprises à développer leur présence sur le web. Les articles que j’écris reflètent uniquement mes opinions personnelles.

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