[For Semrush] Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed, so I decided to gather all the best practices I apply for my clients in order to boost their ROI.
These advices may change according to the retargeting platform you use.
When your services are located on a specific territory or your website is only available in one language, you should target as a consequence only the regions, countries or cities concerned.
Otherwise, if you own a multilingual website, I advise to create different campaigns and set up the geotargeting for each accordingly.
Moreover, you can be helped by Google Analytics to know which areas you should exclude or not, according to where come from your main visitors.